How big is the Norwegian paint market?

The paint market is in constant change. New brands and sales channels are established. Competing players change their product portfolios while pressured prices keep profitability down.

Ensure your position and increase your market share

We monitor and analyze the development of multiple paint brands in the Nordic markets. The analyses are based on surveys and interviews with industry stakeholders as well as private consumers. We cover your entire market, both established and new. This provides a basis for comparing sales within various customer groups or against competitors and provides opportunities to plan and prioritize the company’s market and sales work.

We also follow the development of the brand within retail and companies that offer services related to construction and real estate.

Besides this, we have models to forecast the demand in different customer groups. This gives knowledge that you can take advantage of in strategic processes, sales planning, and budgeting.

Our analyses provide answers to the following questions:

• Positioning – How do we establish ourselves in a clear niche? With an increasing amount of brands on the market, the need to establish a clear positioning and develop unique offerings increases. We can provide answers to how big the market is in a chosen price segment and the types of customers who are attracted to a selected segment.
• Budgeting and forecasts – How large will our costs and revenues be? We provide a basis for working with planning processes, regardless of whether you work with traditional budgets or with rolling forecasts. We also assign control and target figures down to store or seller level and develop bases for prioritizing between geographic areas and target groups.
• Performance – Are we performing better or worse than our competitors? Compare your sales to the market as a whole or divide it into segments and sales districts. We provide knowledge about which customer groups the company is performing well in and which ones should be prioritized.
• Strategic choices – How do we increase our sales? With our analysis models, you get a basis that describes the future demand of various customer types. Today you may have a high market share with a certain type of customer, but to increase the total market share, you may need new priorities.