Experience and loyalty

Every organisation needs to understand the impression the business makes on the market. Prognoscentret helps companies to measure and understand their performance. Our analyses allow them to track their progress and manage operations against established goals.
Typical customer needs
Measuring customer satisfaction - CSI
Insights into attitudes towards a brand
Brand surveys
Understanding what makes the customer satisfied
Evaluate performance or activities
What you will learn

We map companies’ or organisations’ performance. Furthermore – to enable improvements, we explain the link between different company functions and the objectives to be achieved. This creates conditions for optimising resources

 

We also provide benchmark opportunities through, for example, industry indices. All of this is undertaken in order to ensure the best possible evaluation of your organisation.

How we find answers

Where possible, we use established research methods. One advantage of this is the amount of available material open for comparison. It also allows us to benefit from the research undertaken by others and enables us to further develop our measurements from that.

 

On other occasions, we custom-design surveys for specific needs and preferences.

Data we use

We undertake comprehensive surveys as well as targeted surveys. The information we base our results on is customised according to the customer’s needs. In some cases, we use online panels. In other cases we use specific audiences, such as a company’s customers, prospective buyers or stakeholders.